Meta Q3 Earnings 2025: Stock Plummets Despite Revenue Beat on Tax Charge

 

Meta Q3 earnings beat revenue forecast but stock plunged 9%. Discover why $META fell despite strong results and rising AI investment plans.


Meta stock experienced significant volatility following the company's Q3 earnings report on October 29, 2025. Despite beating revenue expectations with record quarterly performance, $META shares dropped sharply in after-hours trading due to a massive one-time tax charge and rising expense projections. Understanding the Meta stock Q3 earnings results is crucial for investors navigating this tech giant's evolving AI strategy.

Meta Earnings Date and Initial Reaction

The Meta earnings date for Q3 2025 was October 29, with results released after market close at 4:00 PM ET. Meta shares dropped 9% despite an earnings beat as the company took a one-time tax charge. The Meta earnings call followed at 1:30 PM PT / 4:30 PM ET, where CEO Mark Zuckerberg and CFO Susan Li provided additional context on the results and future guidance.

Prior to the Meta stock earnings announcement, shares had risen 28% year-to-date in 2025, reflecting investor confidence in the company's AI-driven advertising improvements and strategic initiatives. However, the post-earnings selloff demonstrated how quickly sentiment can shift when unexpected charges hit the bottom line.

Meta Stock Q3 Earnings: The Numbers

The Meta stock earnings report revealed a mixed picture of operational strength overshadowed by accounting complexities. Meta reported earnings per share of $7.25 adjusted versus $6.69 estimated, and revenue of $51.24 billion versus $49.41 billion estimated.

However, the headline EPS figure told a different story. Meta's diluted earnings per share of $1.05 were far below the FactSet analyst consensus estimate of $6.72. This dramatic discrepancy stems from a one-time accounting adjustment that significantly impacted reported earnings.

Key Q3 2025 Financial Highlights:

  • Revenue: $51.24 billion (26% year-over-year growth)
  • Adjusted EPS: $7.25 (excluding one-time charges)
  • Reported EPS: $1.05 (including tax charge)
  • Advertising Revenue: $50.08 billion (exceeding $48.5 billion expectations)
  • Daily Active People: 3.54 billion across all apps (above 3.5 billion expected)

The company's third-quarter sales rose 26% year-over-year, which is its highest revenue growth since the first quarter of 2024. This acceleration in top-line growth demonstrates the effectiveness of Meta's AI-powered advertising tools and the continued strength of its core platforms including Facebook, Instagram, and WhatsApp.

Understanding the One-Time Tax Charge

The primary factor depressing Meta earning figures was an extraordinary tax-related event. Meta said that the implementation of President Donald Trump's One Big Beautiful Bill Act resulted in the one-time, non-cash income tax charge. Specifically, Meta was forced to book a one-time, noncash $15.9 billion tax charge this quarter.

This massive charge reflects a valuation allowance against U.S. federal deferred tax assets due to changes in corporate tax law. The implementation led to the recognition of a valuation allowance against U.S. federal deferred tax assets, reflecting the impact of the U.S. Corporate Alternative Minimum Tax.

Despite the negative near-term accounting impact, Meta emphasized the long-term benefits. The company said it expects Trump's law to result in "a significant reduction" in its U.S. federal cash tax payments for the rest of 2025 and future years. This means that while reported earnings took a hit, actual cash flows should improve substantially going forward.

Meta Earnings Call: Rising Expenses and CapEx

The Meta earnings call revealed several factors that concerned investors beyond the tax charge. CFO Susan Li announced significant increases in planned spending that will impact 2026 profitability.

The company raised the low end of its total expenses for the year by $2 billion, saying expenses will come in between $116 billion to $118 billion. This upward revision signals accelerating investments in AI infrastructure and talent acquisition.

Capital expenditures also rose substantially. The company also raised its 2025 guidance for capital expenditures, which will now come in the range of $70 billion to $72 billion, up from its prior outlook of between $66 to $72 billion. Even more concerning for near-term profitability, Meta CFO Susan Li said "Our current expectation is that capital expenditures dollar growth will be notably larger in 2026 than 2025".

The company's much-watched capital expenditures hit a record high of $19.37 billion in the third quarter, up from $17.01 billion in the second quarter. This aggressive spending reflects Meta's determination to lead in artificial intelligence infrastructure and capabilities.

AI Investments Driving Meta Stock Earnings Strategy

During the Meta earnings call, CEO Mark Zuckerberg emphasized the strategic importance of increased AI spending. Zuckerberg said Meta consistently requires more computing power for its artificial intelligence initiatives, resulting in more spending on related data center and cloud services.

The CEO expressed confidence in returns on these investments, stating "That suggests that being able to make a significantly larger investment here is very likely to be a profitable thing over some period".

Mark Zuckerberg stated: "Meta Superintelligence Labs is off to a great start and we continue to lead the industry in AI glasses. If we deliver even a fraction of the opportunity ahead, then the next few years will be the most exciting period in our history".

The company's AI initiatives are already showing tangible benefits in its core advertising business. Improved targeting algorithms, deeper customer relationship management (CRM) integrations, and generative AI-powered creative tools are helping advertisers achieve better results, which in turn drives higher ad spending on Meta's platforms.

Meta Stock Q3 Earnings: Reality Labs Losses Continue

The Meta stock earnings report also provided an update on Reality Labs, the division responsible for virtual reality headsets and augmented reality products including the Meta Ray-Ban smart glasses.

Meta's Reality Labs hardware unit reported a third-quarter loss of $4.4 billion on $470 million in sales. While revenue exceeded the $317 million expected, the ongoing substantial losses highlight the long-term nature of Meta's metaverse and AR/VR investments.

Looking ahead, Revenue for Reality Labs in the fourth quarter is expected to come in lower than it did for the same period in 2024, Li said on a call with analysts, due to the company not releasing a new VR headset this year and because retailers who bought inventory of Meta's previous headset for the holiday shopping season recorded those purchases in Q3 rather than Q4.

However, there were bright spots. Zuckerberg said the $799 Meta Ray-Ban Display glasses are sold out and that demo slots are booked through the end of November, adding "We're going to have to invest in increasing manufacturing and selling more of those". This strong consumer demand for AI-powered smart glasses suggests potential for this category to eventually become a meaningful revenue contributor.

Reality Labs has posted more than $70 billion in losses since it first began reporting those numbers in Q4 2020, underscoring Meta's willingness to sustain significant near-term losses in pursuit of what it views as the next computing platform.

Meta Earning Guidance for Q4 2025

The forward-looking guidance from the Meta stock Q3 earnings report painted a picture of continued strong growth tempered by rising costs. Meta said it expects fourth quarter revenue to be in the range of $56 billion to $59 billion, with the midpoint coming in above analyst expectations.

This outlook reflects confidence in several growth drivers including continued strength in advertising revenue, ongoing improvements from AI-powered ad tools, and expanding adoption across Meta's family of apps. However, The company expects fourth-quarter 2025 total revenue "reflects an expectation for continued strong ad revenue growth, partially offset by lower year-over-year Reality Labs revenue in the fourth quarter".

The expense outlook for 2026 raised particular concern among investors focused on margin expansion. Employee compensation costs will be the second largest contributor to growth, as the company recognizes a full year of compensation for employees hired throughout 2025, particularly AI talent, and adds technical talent in priority areas.

Regulatory Headwinds Mentioned in Meta Earnings

The Meta earnings call also addressed mounting regulatory pressures that could impact future financial performance. The company continues to monitor active legal and regulatory matters, including increasing headwinds in the EU and U.S. that could significantly impact business and financial results.

Specific concerns include ongoing engagement with the European Commission regarding Meta's "Less Personalized Ads" offering. The company cannot rule out the Commission imposing further changes that could have a significant negative impact on European revenue as early as the current quarter.

In the United States, numerous youth-related trials are scheduled for 2026 that may ultimately result in material losses. These legal uncertainties add risk to the Meta stock earnings outlook and make precise financial forecasting more challenging.

What $META Stock Movement Tells Investors

The sharp decline in $META stock following the earnings announcement—despite strong operational results—illustrates the market's focus on forward-looking metrics and margin trajectory rather than backward-looking revenue beats.

Several factors drove the negative sentiment:

Tax Charge Complexity: Even though the $15.9 billion charge was non-cash and one-time, it obscured the underlying operational performance and created headline risk that spooked some investors.

Accelerating Expense Growth: The indication that expenses will grow faster in 2026 than 2025 suggests margin compression may continue, at least in the near term, as AI investments accelerate.

Capital Intensity: The record-high and still-rising capital expenditure requirements raise questions about return on investment timelines and whether competitors might achieve similar AI capabilities with lower spending.

Valuation Concerns: After a 28% gain year-to-date, some investors viewed the elevated expense guidance as a reason to take profits, particularly given the stock's premium valuation relative to historical levels.

Long-Term Perspective on Meta Stock Q3 Earnings

While the immediate market reaction to Meta stock earnings was negative, long-term investors should consider several offsetting factors. The 26% revenue growth rate demonstrates strong underlying business momentum, and the company's advertising platform continues gaining share in the digital advertising market.

Meta's AI investments, while expensive, are producing measurable results in ad targeting and campaign effectiveness. These improvements create a competitive moat that justifies continued investment and should drive sustained revenue growth as AI capabilities mature.

The company's massive user base of 3.54 billion daily active people across its apps provides unmatched scale for advertising reach. This network effect becomes more valuable as AI tools help advertisers better target and convert this massive audience.

The cash tax savings from the new tax legislation will improve free cash flow generation substantially, even as capital expenditures remain elevated. This improved cash generation supports continued stock buybacks and provides flexibility for strategic investments.

Investment Implications After Meta Earning Results

For investors evaluating $META following the Q3 earnings report, several considerations warrant attention. The immediate 9% stock decline may present a buying opportunity for those with conviction in Meta's long-term AI strategy and advertising market position.

However, the elevated expense growth and capital intensity suggest potential near-term volatility as the market digests the implications for 2026 margins. Investors should monitor subsequent quarters to assess whether the AI investments translate into sustained revenue acceleration that outpaces expense growth.

The Reality Labs division remains a wildcard—massive losses continue, but signs of consumer interest in AI-powered smart glasses hint at eventual commercialization potential. Patient investors willing to absorb continued Reality Labs losses may benefit if this segment eventually reaches profitability.

Regulatory risks, particularly in Europe, add uncertainty that could impact revenue growth in key markets. Investors should track developments with European regulators and U.S. litigation to gauge potential financial impacts.


Meta Stock Q3 Earnings Deliver Mixed Messages

The Meta earnings date of October 29, 2025 delivered a complex set of results that highlight both the company's operational strength and the challenges inherent in its aggressive AI investment strategy. While the Meta stock earnings beat on revenue and adjusted EPS, the one-time tax charge, rising expenses, and increased capital expenditure guidance triggered a sharp selloff in $META shares.

The Meta earnings call reinforced management's confidence that substantial AI investments will drive long-term value creation, even as they pressure near-term margins. Whether this strategy proves successful will depend on Meta's ability to maintain revenue growth acceleration while eventually moderating expense growth.

For investors focused on Meta earning potential, the key question is whether the company's AI initiatives will generate sufficient incremental revenue and profit to justify the unprecedented level of capital intensity. The coming quarters will provide crucial evidence as Meta's AI tools mature and their impact on advertising effectiveness becomes clearer.

As the dust settles from this Meta stock Q3 earnings report, investors must weigh strong operational momentum against rising costs and elevated valuation to determine whether $META represents an attractive opportunity at current levels.

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